Protected URLs

This may turn out to be an interesting case in the context of trademark law on the Internet, and its effect on the links that effectively define the Web. In a nutshell, a company is suing for the use of its trademarked name in the URL of a website critical of that company.

According to Paul Alan Levy, the Public Citizen attorney who authored the amicus curiae brief, "this is the first case in which Public Citizen has been involved dealing with the trademark ramifications of noncommercial, keyword ad purchases – a relatively new area of litigation – that are protected in most cases by the First Amendment."

The quote is from Free Speech Vs. Trademarked URLs & Keywords, posted Feb. 22 at

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